function startSifr(fontName, src, selector, colour, fontWeight, tuneH, offset) {
					var fontName = {
						src: src
						,fitExactly: true
						,tuneHeight: tuneH
						,offsetTop: offset
						,wmode: 'transparent'
					};
					
					sIFR.activate(fontName);
					sIFR.replace(fontName, {
					selector: selector
					,css: ['.sIFR-root { color:' + colour + ' ; font-weight:' + fontWeight + ';}']
					});
}
	
startSifr('rockwell', 'http://assets.glassesdirectdata.co.uk/flash/rockwell.swf', '#mc #prod h1, h1.white, .standfirst h1', '#FFFFFF', '', '-11', '-6' );
startSifr('rockwell', 'http://assets.glassesdirectdata.co.uk/flash/rockwell.swf', '#mc #cms-content h1, #mc h1.red', '#E6048C', '', '-11', '-6');
startSifr('rockwell', 'http://assets.glassesdirectdata.co.uk/flash/rockwell.swf', 'h2.white', '#FFFFFF', '', '-5', '0' );
startSifr('rockwell', 'http://assets.glassesdirectdata.co.uk/flash/rockwell.swf', 'h2.red', '#9E005F', '', '-5', '0');
startSifr('rockwell', 'http://assets.glassesdirectdata.co.uk/flash/rockwell.swf', 'h2.blue', '#53b6e7', 'bold', '-5', '0' );
startSifr('rockwell', 'http://assets.glassesdirectdata.co.uk/flash/rockwell.swf', 'h2.grey', '#585858', 'bold', '-5', '0' );
startSifr('rockwell', 'http://assets.glassesdirectdata.co.uk/flash/rockwell.swf', '#trial-ul li span.red', '#9E005F', 'bold', '-5', '0' );
startSifr('festus', 'http://assets.glassesdirectdata.co.uk/flash/festus.swf', '#dt-prod-img-enlrg-tag-tag.red-f', '#9E005F', 'bold', '-5', '0' );